Paris & Co. is a design company with product design, future vision, and scale design team as their key offerings. The goal of the website demanded that we build a very scalable and friendly CMS website without sacrificing the modern, minimalistic and sophisticated design approach. We needed to give a character to the website so we introduced a yellow floating circle that scrolls with the user and changes size based on the scroll position in the viewport. This way, we are able to communicate one of the main services they provide, which is the Scalable Design Team indirectly using the scroll-based scaling yellow circle. Almost all images on this website are rendered in WebGL to harness the power of the GPU, creating interesting image effects only possible through this means. We also used a big Swiss typography style approach to lay emphasis on key areas alongside big and vibrant images and video reels.